Data Viz Dashboard
Following the successful launch and implementation of Vox Media's Ad Manager, our team tackled an additional effort to enhance the user experience and provide valuable insights. We introduced an Analytics Dashboard, extending the capabilities of the Ad Manager to offer users a comprehensive tool for monitoring their ads, assessing performance, and tracking expenses.
Role
UX/UI, Data Viz Designer
Industry
Ad Tech
Duration
2 months
1. Strategy
This strategic expansion gave advertisers a real-time overview of their campaigns, enabling data-driven decision-making. The Analytics Dashboard not only complemented the Ad Manager but also demonstrated our commitment to empowering users with the tools needed to optimize and maximize the impact of their advertising efforts across Vox Media's networks and partner platforms.
2. User Research
I led UX research to develop data visualization components that delivered real value to our customers by deeply understanding their needs. Partnering closely with them, I conducted interviews, usability tests, and iterative feedback sessions to uncover key insights. This collaboration ensured that our visualizations were not only intuitive and impactful but also directly aligned with how customers interpreted and leveraged data in their workflows.
3. Ideation, and Design
During the ideation and design phase, I collaborated closely with our partners to ensure our data visualization components addressed real user needs. Through brainstorming sessions, wireframing, and prototyping, I explored various design solutions, focusing on clarity, usability, and impact. By testing our assumptions with customers early and often, I refined the designs based on their feedback, ensuring that each component effectively communicated complex data in an intuitive way. This iterative approach allowed us to create visualizations that not only met user expectations but also enhanced their ability to derive insights and make informed decisions.
Other projects
Ad Manager Tool
The Ad Manager Tool, developed as part of Vox Media's SaaS initiative, is designed to empower users to create, manage, and optimize advertising campaigns across Vox Media's extensive network and partner platforms.
Ad Builder UI/UX
The Ad Builder is the core feature of the Ad Manager Tool. It enables users to easily create ads using their assets and share them with teams for iteration and approval.