Data Viz Dashboard

Following the successful launch and implementation of Vox Media's Ad Manager, our team tackled an additional effort to enhance the user experience and provide valuable insights. We introduced an Analytics Dashboard, extending the capabilities of the Ad Manager to offer users a comprehensive tool for monitoring their ads, assessing performance, and tracking expenses.

Role

UX/UI, Data Viz Designer

Industry

Ad Tech

Duration

2 months

Challenges

Extracting the data from adsPrioritizing the data, designing it, and visualizing itCreating a visually appealing dashboardDesign and build components to scale the product

At the start of the Analytics Dashboard project, I initiated the process by crafting a concise set of wireframes to define the essential data points that would eventually need to be visualized. The complexity of an analytics dashboard made us simplify the data to ensure that users could effortlessly access crucial information without the need to navigate extensively within the product.

Challenges

Extracting the data from adsPrioritizing the data, designing it, and visualizing itCreating a visually appealing dashboardDesign and build components to scale the product

1. Strategy

This strategic expansion gave advertisers a real-time overview of their campaigns, enabling data-driven decision-making. The Analytics Dashboard not only complemented the Ad Manager but also demonstrated our commitment to empowering users with the tools needed to optimize and maximize the impact of their advertising efforts across Vox Media's networks and partner platforms.

2. User Research

I led UX research to develop data visualization components that delivered real value to our customers by deeply understanding their needs. Partnering closely with them, I conducted interviews, usability tests, and iterative feedback sessions to uncover key insights. This collaboration ensured that our visualizations were not only intuitive and impactful but also directly aligned with how customers interpreted and leveraged data in their workflows.

3. Ideation, and Design

During the ideation and design phase, I collaborated closely with our partners to ensure our data visualization components addressed real user needs. Through brainstorming sessions, wireframing, and prototyping, I explored various design solutions, focusing on clarity, usability, and impact. By testing our assumptions with customers early and often, I refined the designs based on their feedback, ensuring that each component effectively communicated complex data in an intuitive way. This iterative approach allowed us to create visualizations that not only met user expectations but also enhanced their ability to derive insights and make informed decisions.

a pair of cell phones on a concrete block

a cell phone with a yellow rectangular screen

Reflections

In conclusion, our collaborative efforts in expanding Vox Media's advertising ecosystem culminated in creating a unique and invaluable feature: the Analytics Dashboard. By strategically adopting a modular design approach, we moved quickly and successfully integrated a comprehensive tool within our Ad Manager, offering advertisers a streamlined experience.

This innovative addition simplified the process of running ad campaigns and provided users with the ability to seamlessly monitor and track performance—all within a singular, intuitive platform. The Analytics Dashboard became a significant value-add, enhancing our company's advertising offerings.

Reflections

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