Ad Builder UI/UX
The Ad Builder is the core feature of the Ad Manager Tool. It enables users to easily create ads using their assets and share them with teams for iteration and approval.
Role
Principal Product Designer
Industry
Ad Tech
Duration
3 months
Stage 4. User testing and iteration
Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.
Stage 5. Final presentation and handoff
Compiled and presented a comprehensive project report to the internship team and stakeholders, detailing the design process, user testing findings, and final app design. The presentation highlighted the app's potential to foster social connections through shared dining experiences.
Prepared and delivered design specifications and assets to the development team, ensuring a smooth handoff and providing support during the initial stages of app development.
Other projects
Ad Manager Tool
The Ad Manager Tool, developed as part of Vox Media's SaaS initiative, is designed to empower users to create, manage, and optimize advertising campaigns across Vox Media's extensive network and partner platforms.
Data Viz Dashboard
Following the successful launch and implementation of Vox Media's Ad Manager, our team tackled an additional effort to enhance the user experience and provide valuable insights. We introduced an Analytics Dashboard, extending the capabilities of the Ad Manager to offer users a comprehensive tool for monitoring their ads, assessing performance, and tracking expenses.