Summary

Product designer with experience developing 0-1 ad products, creating and managing design systems, partnering with product and engineering leaders, and utilizing data to develop cohesive and practical design solutions.

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Experience

Product Design Manager, Vox Media Ad Products (Remote) October 2021 - January 2024

Led product designers across multiple products, ensuring a consistent user experience.
Collaborated with product and engineering leaders to create cohesive, inclusive designs.
Influenced stakeholders to align design strategies across teams.
Leveraged data to drive user-centered, business-aligned design solutions.
Established efficient design processes, including systems, reviews, and QA support.

Principal Product Designer, Vox Media Ad Products (Remote) August 2018 - October 2021

Balanced design work, system management, hiring, and team leadership.
Co-led the Revenue Products team, driving its agenda and overseeing key members.
Worked with engineers on UI implementation, QA, and technical research.
Partnered with PMs, Design Directors, and Engineers to align business and user goals.
Engaged across Vox Product teams to identify opportunities and solve challenges.
Mentored designers and championed elegant, user-friendly ad experiences.

Senior UX Designer and Lead Product Designer, TinyHorse Agency (Remote) December 2016 - August 2018

Built design systems to enhance collaboration with engineering.
Led UX and product design at Tiny Horse, transforming experiences into business results.
Managed Figma, Sketch, InVision, and Zeplin for design, prototyping, and testing.
Defined visual direction for user experience and product design.
Established feedback loops to refine design processes.
Led design ideation while mentoring and managing junior designers.

Senior User Experience and Product Designer PwC Digital (Miami, FL ) August 2015 - December 2016

Led UX design to help Fortune 500 companies connect products with consumers.
Directed digital projects for desktop and mobile.
Shaped high-level strategies to align client and team needs.
Developed prototypes to secure stakeholder and user buy-in.
Designed user flows to simplify product experiences.
Managed and mentored designers to enhance processes.

Senior Product Architect, Lead UX Designer RokkerLabs (Miami, FL ) August 2014 - August 2015

Shaped user experience and product direction.
Designed for mobile, tablet, and desktop.
Created design specs and prototypes to support engineering.
Collaborated with marketing, engineering, and product teams.
Prepared deliverables to ensure timely development.
Led usability and user testing for product improvements.

Senior Product Visual Designer MatLab (Boston, MA ) February 2013 - September 2014

Collaborated with cross-functional teams to define visual and UX design for MathWorks products.
Managed large, complex projects from concept to launch.
Defined technical requirements and development documentation.
Created design guidelines to support engineering teams.
Worked with engineers to implement and refine designs.
Assessed visual design across Windows, Mac, and web platforms.

Director of Marketing CMCB (Boston, MA ) May 2008 - February 2013

Led and supervised the graphic design department.
Managed junior staff in design and special projects.
Rebranded the organization to enhance community visibility.
Designed UI for web and online marketing campaigns.
Directed all graphic design projects and collateral.
Oversaw concept, development, and management of e-newsletter campaigns.

Education

BFA, Bachelor in Fine Arts
Mass College of of Art and Design
Boston MA
AFA, Graphic Design
Univ. of Massachusetts
Boston MA

AFA, Electronics Technology
New England Institute of Technology
Warwick, RI

Awards

Big Brother Awards
Community Service Achievement
Boston MA
Latino Leader Opportunity Program Award
Latino Community Leadership
Boston MA

Boston Latino Organization
Entrepreneurial Spirit Award
Boston MA

Skills

Deep understanding of user-centered design principles.
Excellent problem-solving skills with keen attention to detail.
Proficient in Figma, Adobe Creative Suite, and Framer Motion.
Expertise in ad format design, design systems, and user experience design.
Skilled in design leadership, mentorship, and strategy.
Experienced in design management and agile methodologies.
Proficient in interaction design, accessible design, and information architecture.
Strong data-driven approach to design and decision-making.
Conducts comprehensive user research and usability testing.

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Interests

Traveling, architecture and landscapes design.
Cooking and experimenting with foods.
Driving classic cars.
eCommerce and supply manufacturing.