Ad Manager Tool
The Ad Manager Tool, developed as part of Vox Media's SaaS initiative, is designed to empower users to create, manage, and optimize advertising campaigns across Vox Media's extensive network and partner platforms.
Role
Principal, Product Designer
Industry
Ad Tech
Duration
22 months
Stage 4. User Feedback & Refinement
Facilitated user testing with a diverse group of app users, gathering insightful feedback on the redesign. This phase was crucial in identifying unforeseen usability issues and validating the effectiveness of the new design elements. Iterative refinements were made based on this feedback, fine-tuning the app's interface to maximize user satisfaction and engagement.
Stage 5. Implementation & Launch Support
Collaborated closely with the development team to ensure a smooth transition from design to implementation. Provided ongoing support and guidance during the development phase, addressing any design-related challenges that arose. Played a key role in the app's successful relaunch, monitoring user feedback and engagement post-launch to inform future updates.
Other projects
Ad Builder UI/UX
The Ad Builder is the core feature of the Ad Manager Tool. It enables users to easily create ads using their assets and share them with teams for iteration and approval.
Data Viz Dashboard
Following the successful launch and implementation of Vox Media's Ad Manager, our team tackled an additional effort to enhance the user experience and provide valuable insights. We introduced an Analytics Dashboard, extending the capabilities of the Ad Manager to offer users a comprehensive tool for monitoring their ads, assessing performance, and tracking expenses.